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皇台

  • 项目皇台酒品牌与包装
  • 客户甘肃皇台酒业股份有限公司
  • 时间二零一零年
  • Project:Brand and Packaging Design
  • Client:GanSu HuangTai Wine Co.,Led
  • Time:2010


    皇台酒  冰川酿造

    “冰川酿造”是设计公司策划并提炼的高端白酒创意的核心概念。着力表现皇台酒以中国西部祁连山冰川雪水酿造的纯净稀有特质。产品设计以测绘学中的等高线的立体表现来象征冰川的海拔高度及年份长度,并以此呈现产品的地理特性、品质特性和创意思想。形式感和 诉求点的契合,传递出这个产品的精神内涵。这项工作在工艺实现上是一个非常大的难度挑战,我们在玻璃瓶型的模具设计中突破了工业瓶模具的极限。

     

     Huangtai Liquor – Glacier Brewage

    “Glacier Brewage” is an innovative core concept for high-end liquor planned and refined by design company. It aims to presenting the pure and rare qualities of Huangtai Liquor brewed with snowbroth from glacier from Qilian Mount in west of China. The product design adopts dimensional image of contour lines in topography to symbolize the glacier’s altitude and age, as well as showing the product’s geographical features, quality features and innovative idea. The integration of form and appealing point well conveys the spiritual essence of this product. However, this is a relatively great challenge for technical realization. We breaks through the limits of industrial bottle mould by designing a glass bottle mould.








      皇台酒  封藏

      将冰块似将融化的视觉感通过玻璃的雕塑表现而转化为立体的触觉感。是一个二维到三维的游戏。意在表现皇台酒以中国西部祁连山冰川雪水酿造的纯净稀贵特质。包装的封签直接采用酒窖的老式封条的版式,更添此酒的酿造的时间历练与现场感。新加入的中国酿造大师吴晓萍担纲酿造工艺,所以上面有她的宣传讯息。


       Huangtai Liquor – Glacier Brewage

      “Glacier Brewage” is an innovative core concept for high-end liquor planned and refined by design company. It aims to presenting the pure and rare qualities of Huangtai Liquor brewed with snowbroth from glacier from Qilian Mount in west of China. The product design adopts dimensional image of contour lines in topography to symbolize the glacier’s altitude and age, as well as showing the product’s geographical features, quality features and innovative idea. The integration of form and appealing point well conveys the spiritual essence of this product. However, this is a relatively great challenge for technical realization. We breaks through the limits of industrial bottle mould by designing a glass bottle mould.










      皇台酒  手造


      玻璃瓶高仿陶瓷表面效果的工艺实现——是一个工艺极限挑战。解决了陶瓷瓶成本高、漏酒等行业问题,为国内领先。此次深度参与皇台手造系列酒的创意与制作实施,指导玻璃制造商喷釉的实际操作流程。促使这一项目成为国内玻璃瓶喷釉工艺表现最逼真、最完美的典范。此款流通型产品包装的设计,非常注重其货架的展示性和大众的审美取向。简单朴实的线条,结合中国古籍的版式感,体现出些微特征感。辅之以色彩运用上的差异化,不但在产品品类上做了区隔,而且拥有了极好的视觉识别性。主打黄褐色的喷釉效果,营造出中国西北地域性的特色;达成了远观令人瞩目,近看细节动人的包装设计要义。


       Huangtai – Manual

      To achieve a ceramic surface effect on a glass bottle remains a technique challenge. It solves industrial problems, such as costly ceramic bottles, liquor leakage, and so on, and reaches the national leading level. This technique is adopted for the innovation and preparation of Huangtai Liquor – Manual Series to guide the glass manufacturer in actual operating procedure for painting and spraying, which turns this product into the most vivid and perfect model for glass bottle painting and spraying in China. In addition, the package design of this circulative product attaches great importance to its exhibition effect on the shelf and the taste of consumers. Simple lines in ancient Chinese books version fully present these subtle features. The addition of different colors not only makes clear distinction among product catalogues but also renders an effective vision identity. The painting and spraying mainly in olive further indicates the geographical features in northwest of China, which enables the package design to attract customer’s attention with its whole picture and touches them with details.













    皇台酒 私藏

    这一款酒是一个走非常规销售渠道的酒。着力表现产品的非常规性:5L的非常规容量,定制的感观与馈赠、私藏的感观。陶瓷、木器、书法艺术、古代堪舆图以及平面设计的有机结合,适当的彰显她的来由与身份。我们诱导消费者饮完后可以用来储酒,这亦是包装再利用的思考。木质部分采用了具有再生性、同时也非常廉价的桐木。



    Huangtai Liquor – Private

    This is liquor sold in irregular marketing channel. It aims to presenting the product’s irregularity: 5L volume, good for customization, gift and private collection. The perfect integration of ceramics, woodenware, calligraphy, ancient geographical picture and planar design appropriately tells its origin and identity.We induct consumers to use the bottle for wine storage after the liquor runs out, which is also the re-use of the package. The wooden part uses renewable and cost-effective paulownia.